Our Story
Underground Ice was born from a dream to blend happiness, flavor, and heart into something everyone could share. What started as a small idea in the backwoods of Oconee, Illinois quickly became a movement filled with purpose — spreading smiles one scoop at a time. Every flavor we make and every piece of merch we share carries a story of hope, second chances, and community love.
Who We Are
Underground Ice is a purpose-driven water-ice brand built on bold flavors, seasonal drops, and real community impact. We create small-batch, limited-release flavors that sell fast and deliver moments of joy — all while giving back to the people who need it most. Every cup has a deeper meaning, every drop has a purpose, and every flavor tells a story.
Our Vision
Our vision is to build a purpose-driven frozen brand that inspires joy, creates community impact, and delivers unforgettable limited flavor drops across the country. We believe every batch should have meaning — from the flavors we craft to the lives we touch. Underground Ice is built to grow with intention, giving back with every release and turning simple moments of sweetness into something bigger, brighter, and more hopeful for everyone.
Our Mission
Our mission is to craft bold, small-batch flavor drops that spark joy while giving back to the communities that need it most. Every cup supports local programs, recovery efforts, and second-chance opportunities — turning frozen treats into meaningful impact.